When teams use their name in advertising, which aspect must they not neglect?

When teams use their name in advertising, it is essential that they do not neglect firm representation. This aspect is crucial because it ensures that the advertising accurately reflects the team's affiliation and adheres to regulations regarding representation. Proper firm representation helps maintain the integrity and professionalism of real estate practices, as it clarifies the relationship between the individuals in the team and the brokerage they represent. This is important for consumer trust and compliance with regulatory standards, which require clear disclosure of who consumers are dealing with in real estate transactions.

In contrast, while client testimonials and contact information can be beneficial for marketing purposes, they are not mandated aspects of advertising in the same way that firm representation is. Market statistics may provide valuable context or insight, but without accurate firm representation, any statistics presented could mislead consumers about the source or credibility of the information. Hence, maintaining firm representation is fundamental for legal compliance and building consumer confidence.