What must be included in all advertising by teams under brokerage guidelines?

In North Carolina, all advertising by real estate teams must include the firm name as a requirement under brokerage guidelines. This regulation ensures transparency and maintains compliance with the North Carolina Real Estate Commission's mandates, which aim to protect consumers by making it clear who is responsible for the services being provided.

When the firm name is included in advertising, it helps to establish trust and accountability, indicating that the advertising is affiliated with a licensed brokerage. This requirement mitigates the risk of misleading the public about who they are dealing with and enhances the professionalism of the real estate industry.

Including other elements such as team slogans, social media handles, or individual agent names may be beneficial for branding and outreach purposes, but they do not fulfill the mandatory requirement for compliance. The primary focus of the guideline is to ensure that the brokerage is prominently identified in all marketing efforts.